\u0646\u0645\u0648\u0630\u062c \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0637\u0648\u0631 – Strategic Buyer Persona<\/title>\n <style>\n @import url('https:\/\/fonts.googleapis.com\/css2?family=Cairo:wght@400;600;700&display=swap');\n\n :root {\n \/* Marketing Coach Colors *\/\n --primary-navy: #0f172a; \/* \u0643\u062d\u0644\u064a \u063a\u0627\u0645\u0642 *\/\n --accent-orange: #f97316; \/* \u0628\u0631\u062a\u0642\u0627\u0644\u064a \u062d\u064a\u0648\u064a *\/\n --bg-light: #f8f9fa;\n --border-radius: 8px;\n }\n\n body {\n font-family: 'Cairo', sans-serif;\n background-color: #e9ecef;\n margin: 0;\n padding: 20px;\n color: #333;\n font-size: 14px;\n }\n\n .container {\n max-width: 1200px;\n margin: 0 auto;\n background: white;\n padding: 40px;\n border-radius: var(--border-radius);\n box-shadow: 0 4px 20px rgba(0,0,0,0.08);\n border-top: 6px solid var(--accent-orange);\n }\n\n \/* Header Layout *\/\n .header-section {\n display: flex;\n gap: 30px;\n margin-bottom: 40px;\n align-items: center;\n border-bottom: 2px solid #eee;\n padding-bottom: 20px;\n }\n\n .avatar-box {\n flex: 0 0 200px;\n text-align: center;\n }\n\n .avatar-upload {\n width: 180px;\n height: 180px;\n background-color: #f1f3f5;\n border: 2px dashed #ced4da;\n border-radius: 50%;\n display: flex;\n align-items: center;\n justify-content: center;\n margin: 0 auto 10px;\n cursor: pointer;\n overflow: hidden;\n position: relative;\n transition: all 0.3s;\n }\n \n .avatar-upload:hover {\n border-color: var(--accent-orange);\n background-color: #fff7ed;\n }\n \n .avatar-upload img {\n width: 100%;\n height: 100%;\n object-fit: cover;\n display: none; \/* Hidden until uploaded *\/\n }\n\n .header-info {\n flex: 1;\n }\n\n .persona-name-input {\n font-size: 2rem;\n font-weight: 700;\n color: var(--primary-navy);\n border: none;\n border-bottom: 2px dashed #ccc;\n width: 100%;\n margin-bottom: 10px;\n outline: none;\n background: transparent;\n }\n\n .quote-input {\n font-size: 1.2rem;\n font-style: italic;\n color: #666;\n width: 100%;\n border: 1px solid transparent;\n background: #fff7ed;\n padding: 10px;\n border-radius: 4px;\n border-right: 4px solid var(--accent-orange);\n }\n\n \/* Grid System *\/\n .grid-row {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 25px;\n margin-bottom: 30px;\n }\n\n .section-title {\n grid-column: 1 \/ -1;\n font-size: 1.3rem;\n font-weight: 700;\n color: var(--primary-navy);\n border-right: 5px solid var(--accent-orange);\n padding-right: 15px;\n margin-bottom: 15px;\n background: linear-gradient(90deg, #f8f9fa 0%, #fff 100%);\n padding-top: 5px;\n padding-bottom: 5px;\n }\n\n \/* Input Groups *\/\n .input-group {\n margin-bottom: 15px;\n }\n\n label {\n display: block;\n margin-bottom: 8px;\n font-weight: 600;\n color: var(--primary-navy);\n font-size: 0.95rem;\n }\n\n label small {\n color: #888;\n font-weight: normal;\n font-size: 0.8em;\n }\n\n input[type=\"text\"], \n input[type=\"number\"], \n select, \n textarea {\n width: 100%;\n padding: 10px 12px;\n border: 1px solid #ced4da;\n border-radius: 6px;\n font-family: 'Cairo', sans-serif;\n font-size: 0.95rem;\n transition: border-color 0.15s ease-in-out;\n box-sizing: border-box;\n }\n\n input:focus, textarea:focus, select:focus {\n border-color: var(--accent-orange);\n outline: 0;\n box-shadow: 0 0 0 3px rgba(249, 115, 22, 0.1);\n }\n\n textarea {\n min-height: 100px;\n resize: vertical;\n }\n\n \/* Specialized Boxes *\/\n .highlight-box {\n background-color: #f0f9ff;\n padding: 15px;\n border-radius: 8px;\n border: 1px solid #bae6fd;\n }\n\n .pain-box {\n background-color: #fef2f2;\n padding: 15px;\n border-radius: 8px;\n border: 1px solid #fecaca;\n }\n\n .trust-box {\n background-color: #f0fdf4;\n padding: 15px;\n border-radius: 8px;\n border: 1px solid #bbf7d0;\n }\n\n \/* Print Button *\/\n .actions {\n text-align: center;\n margin-top: 40px;\n border-top: 1px solid #eee;\n padding-top: 20px;\n }\n\n .btn {\n background-color: var(--primary-navy);\n color: white;\n padding: 12px 30px;\n border: none;\n border-radius: 6px;\n font-size: 1.1rem;\n cursor: pointer;\n font-family: 'Cairo', sans-serif;\n display: inline-flex;\n align-items: center;\n gap: 10px;\n }\n\n .btn:hover {\n background-color: var(--accent-orange);\n }\n\n @media (max-width: 768px) {\n .header-section {\n flex-direction: column;\n text-align: center;\n }\n .grid-row {\n grid-template-columns: 1fr;\n }\n }\n\n @media print {\n body { background-color: white; padding: 0; }\n .container { box-shadow: none; border: none; padding: 0; }\n .btn { display: none; }\n .avatar-upload { border: 1px solid #ccc; }\n }\n <\/style>\n<\/head>\n<body>\n\n<div class=\"container\">\n \n <div class=\"header-section\">\n <div class=\"avatar-box\">\n \n <div class=\"avatar-upload\" onclick=\"document.getElementById('fileInput').click()\">\n <span id=\"uploadText\">\u0627\u0636\u063a\u0637 \u0644\u0631\u0641\u0639 \u0635\u0648\u0631\u0629<\/span>\n <img id=\"previewImg\" alt=\"\u0635\u0648\u0631\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\">\n <\/div>\n \n <input type=\"file\" id=\"fileInput\" hidden accept=\"image\/*\" onchange=\"previewImage(this)\">\n \n <select style=\"margin-top: 10px; text-align:center;\">\n <option>\u0634\u062e\u0635\u064a\u0629 B2C (\u0645\u0633\u062a\u0647\u0644\u0643 \u0646\u0647\u0627\u0626\u064a)<\/option>\n <option>\u0634\u062e\u0635\u064a\u0629 B2B (\u0635\u0627\u0646\u0639 \u0642\u0631\u0627\u0631 \u0634\u0631\u0643\u0627\u062a)<\/option>\n <\/select>\n <\/div>\n <div class=\"header-info\">\n <label>\u0627\u0633\u0645 \u0627\u0644\u0628\u0631\u0633\u0648\u0646\u0627 (\u064a\u0641\u0636\u0644 \u0627\u0633\u0645 \u0648\u0635\u0641\u064a \u0645\u062b\u0644: \u0633\u0627\u0645\u062d \u0627\u0644\u0628\u0627\u062d\u062b \u0639\u0646 \u0627\u0644\u0623\u0645\u0627\u0646)<\/label>\n <input type=\"text\" class=\"persona-name-input\" placeholder=\"\u0627\u0643\u062a\u0628 \u0627\u0633\u0645 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0647\u0646\u0627...\">\n \n <label>\u0627\u0642\u062a\u0628\u0627\u0633 \u064a\u0645\u062b\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 (Mantra)<\/label>\n <input type=\"text\" class=\"quote-input\" placeholder=\"\u0645\u062b\u0627\u0644: '\u0623\u0646\u0627 \u0645\u0633\u062a\u0639\u062f \u0623\u062f\u0641\u0639 \u0623\u0643\u062a\u0631 \u0628\u0633 \u0623\u0636\u0645\u0646 \u062e\u062f\u0645\u0629 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0628\u064a\u0639 \u0648\u0645\u064a\u062a\u0636\u062d\u0643\u0634 \u0639\u0644\u064a\u0627'\">\n \n <div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin-top: 20px;\">\n <div class=\"input-group\">\n <label>\u0627\u0644\u0648\u0638\u064a\u0641\u0629 \/ \u0627\u0644\u062f\u0648\u0631<\/label>\n <input type=\"text\" placeholder=\"\u0645\u062f\u064a\u0631 \u0645\u0634\u062a\u0631\u064a\u0627\u062a \/ \u0631\u0628\u0629 \u0645\u0646\u0632\u0644 \/ \u0637\u0627\u0644\u0628\">\n <\/div>\n <div class=\"input-group\">\n <label>\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062e\u0628\u0631\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 (Tech-Savviness)<\/label>\n <select>\n <option>\u0645\u0628\u062a\u062f\u0626 (\u064a\u062d\u062a\u0627\u062c \u0645\u0633\u0627\u0639\u062f\u0629)<\/option>\n <option selected>\u0645\u062a\u0648\u0633\u0637 (\u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627)<\/option>\n <option>\u0645\u062a\u0642\u062f\u0645 (Early Adopter)<\/option>\n <\/select>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"grid-row\">\n <div class=\"section-title\">1. \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0647\u0646\u064a\u0629 (The Hard Data)<\/div>\n \n <div class=\"input-group\">\n <label>\u0627\u0644\u0639\u0645\u0631 \u0648\u0627\u0644\u062c\u064a\u0644<\/label>\n <input type=\"text\" placeholder=\"\u0645\u062b\u0627\u0644: 28-35 (\u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629)\">\n <\/div>\n \n <div class=\"input-group\">\n <label>\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a (\u064a\u062d\u062f\u062f \u0627\u0644\u0637\u0628\u0642\u0629)<\/label>\n <input type=\"text\" placeholder=\"\u062d\u064a \u0627\u0644\u0633\u0643\u0646 \/ \u0645\u0642\u0631 \u0627\u0644\u0639\u0645\u0644\">\n <\/div>\n \n <div class=\"input-group\">\n <label>\u0627\u0644\u062f\u062e\u0644 \/ \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062a\u0627\u062d\u0629<\/label>\n <input type=\"text\" placeholder=\"\u0627\u0644\u062f\u062e\u0644 \u0627\u0644\u0634\u0647\u0631\u064a \u0623\u0648 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0639\">\n <\/div>\n\n <div class=\"input-group\">\n <label>\u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \/ \u0627\u0644\u0639\u0627\u0626\u0644\u064a\u0629<\/label>\n <input type=\"text\" placeholder=\"\u0645\u062a\u0632\u0648\u062c\u060c \u0644\u062f\u064a\u0647 \u0623\u0637\u0641\u0627\u0644 (\u0645\u0624\u062b\u0631 \u0641\u064a \u0627\u0644\u0642\u0631\u0627\u0631)\">\n <\/div>\n\n <div class=\"input-group\">\n <label>\u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a<\/label>\n <input type=\"text\" placeholder=\"\u062c\u0627\u0645\u0639\u064a \/ \u062f\u0631\u0627\u0633\u0627\u062a \u0639\u0644\u064a\u0627\">\n <\/div>\n\n <div class=\"input-group\">\n <label>\u0627\u0644\u0635\u0646\u0627\u0639\u0629 \/ \u0627\u0644\u0642\u0637\u0627\u0639 (\u0644\u0640 B2B)<\/label>\n <input type=\"text\" placeholder=\"\u0645\u062c\u0627\u0644 \u0639\u0645\u0644 \u0627\u0644\u0634\u0631\u0643\u0629\">\n <\/div>\n <\/div>\n\n <div class=\"grid-row\">\n <div class=\"section-title\">2. \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 (The Deep Insight)<\/div>\n \n <div class=\"input-group highlight-box\">\n <label style=\"color:#0369a1;\">\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0637\u0645\u0648\u062d\u0627\u062a (Goals)<\/label>\n <textarea placeholder=\"\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0631\u064a\u062f \u062a\u062d\u0642\u064a\u0642\u0647\u061f (\u0645\u062b\u0627\u0644: \u062a\u0623\u0645\u064a\u0646 \u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0623\u0648\u0644\u0627\u062f\u060c \u0632\u064a\u0627\u062f\u0629 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631)\"><\/textarea>\n <\/div>\n\n <div class=\"input-group pain-box\">\n <label style=\"color:#b91c1c;\">\u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0648\u0627\u0644\u0645\u062e\u0627\u0648\u0641 (Pain Points)<\/label>\n <textarea placeholder=\"\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0633\u0628\u0628 \u0644\u0647 \u0627\u0644\u0623\u0631\u0642\u061f (\u0645\u062b\u0627\u0644: \u0627\u0644\u062e\u0648\u0641 \u0645\u0646 \u0627\u0644\u0646\u0635\u0628\u060c \u062e\u062f\u0645\u0629 \u0633\u064a\u0626\u0629\u060c \u0636\u064a\u0627\u0639 \u0627\u0644\u0648\u0642\u062a)\"><\/textarea>\n <\/div>\n\n <div class=\"input-group trust-box\">\n <label style=\"color:#15803d;\">\u0645\u062d\u0641\u0632\u0627\u062a \u0627\u0644\u062b\u0642\u0629 (Trust Anchors) – \u26a0\ufe0f \u0647\u0627\u0645<\/label>\n <textarea placeholder=\"\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644\u0647 \u064a\u062b\u0642\u061f (\u0645\u062b\u0627\u0644: \u0633\u0645\u0639\u0629 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0623\u0635\u062f\u0642\u0627\u0621\u060c \u0627\u0644\u0636\u0645\u0627\u0646\u060c \u0648\u062c\u0648\u062f \u0645\u0642\u0631 \u0641\u0639\u0644\u064a)\"><\/textarea>\n <\/div>\n <\/div>\n\n <div class=\"grid-row\">\n <div class=\"input-group\">\n <label>\u0648\u062d\u062f\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 (DMU) <small>(\u0645\u0646 \u064a\u0634\u0627\u0631\u0643 \u0641\u064a \u0627\u0644\u0642\u0631\u0627\u0631\u061f)<\/small><\/label>\n <input type=\"text\" placeholder=\"\u0627\u0644\u0632\u0648\u062c\u0629\u060c \u0627\u0644\u0648\u0627\u0644\u062f\u064a\u0646\u060c \u0627\u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u060c \u0627\u0644\u0634\u0631\u064a\u0643\">\n <\/div>\n \n <div class=\"input-group\">\n <label>\u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0636\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 (Objections)<\/label>\n <input type=\"text\" placeholder=\"\u0627\u0644\u0633\u0639\u0631 \u0645\u0631\u062a\u0641\u0639\u060c \u0644\u0627 \u0623\u0639\u0631\u0641 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0627\u0644\u062a\u0648\u0642\u064a\u062a \u063a\u064a\u0631 \u0645\u0646\u0627\u0633\u0628\">\n <\/div>\n\n <div class=\"input-group\">\n <label>\u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 (Values)<\/label>\n <input type=\"text\" placeholder=\"\u0627\u0644\u0623\u0645\u0627\u0646\u060c \u0627\u0644\u062a\u0648\u0641\u064a\u0631\u060c \u0627\u0644\u0628\u0631\u0633\u062a\u064a\u062c \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\">\n <\/div>\n <\/div>\n\n <div class=\"grid-row\">\n <div class=\"section-title\">3. \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Where & How)<\/div>\n \n <div class=\"input-group\">\n <label>\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0641\u0636\u0644\u0629<\/label>\n <input type=\"text\" placeholder=\"\u0641\u064a\u0633\u0628\u0648\u0643\u060c \u0648\u0627\u062a\u0633\u0627\u0628 (\u0623\u0633\u0627\u0633\u064a)\u060c \u0644\u064a\u0646\u0643\u062f \u0625\u0646\u060c \u0645\u0643\u0627\u0644\u0645\u0627\u062a\">\n <\/div>\n\n <div class=\"input-group\">\n <label>\u0646\u0648\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0641\u0636\u0644<\/label>\n <input type=\"text\" placeholder=\"\u0641\u064a\u062f\u064a\u0648 \u0642\u0635\u064a\u0631\u060c \u0645\u0642\u0627\u0644\u0627\u062a \u0645\u0641\u0635\u0644\u0629\u060c \u0625\u0646\u0641\u0648\u062c\u0631\u0627\u0641\u064a\u0643\u060c \u0631\u064a\u0641\u064a\u0648\u0647\u0627\u062a\">\n <\/div>\n\n <div class=\"input-group\">\n <label>\u0645\u0646 \u0647\u0645 \u0627\u0644\u0645\u0624\u062b\u0631\u0648\u0646 \u0639\u0644\u064a\u0647\u061f (Influencers)<\/label>\n <input type=\"text\" placeholder=\"\u0634\u062e\u0635\u064a\u0627\u062a \u0639\u0627\u0645\u0629\u060c \u062e\u0628\u0631\u0627\u0621\u060c \u0635\u0641\u062d\u0627\u062a \u0645\u0639\u064a\u0646\u0629\">\n <\/div>\n <\/div>\n\n <div class=\"grid-row\" style=\"background-color: #fef2f2; border: 1px dashed #ef4444; padding: 15px; border-radius: 8px;\">\n <div class=\"section-title\" style=\"background: none; border-right-color: #dc3545; color: #b91c1c; margin-bottom: 5px; padding:0;\">4. \u0627\u0644\u0628\u0631\u0633\u0648\u0646\u0627 \u0627\u0644\u0633\u0644\u0628\u064a\u0629 (\u0645\u0646 \u0644\u0627 \u0646\u0633\u062a\u0647\u062f\u0641\u061f)<\/div>\n <div style=\"grid-column: span 3;\">\n <label style=\"color:#b91c1c;\">\u0635\u0641\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u063a\u0648\u0628 \u0641\u064a\u0647\u0645 (\u0644\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629)<\/label>\n <input type=\"text\" placeholder=\"\u0645\u062b\u0627\u0644: \u064a\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u062c\u0627\u0646\u064a \u0641\u0642\u0637\u060c \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0646\u062e\u0641\u0636\u0629 \u062c\u062f\u0627\u064b\u060c \u062e\u0627\u0631\u062c \u0627\u0644\u0646\u0637\u0627\u0642 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\" style=\"background:#fff; border-color:#fecaca;\">\n <\/div>\n <\/div>\n\n <div class=\"actions\">\n <button class=\"btn\" onclick=\"window.print()\">\n <svg width=\"24\" height=\"24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" viewBox=\"0 0 24 24\"><path d=\"M6 9V2h12v7M6 18H4a2 2 0 0 1-2-2v-5a2 2 0 0 1 2-2h16a2 2 0 0 1 2 2v5a2 2 0 0 1-2 2h-2\"\/><path d=\"M6 14h12v8H6z\"\/><\/svg>\n \u0637\u0628\u0627\u0639\u0629 \/ \u062d\u0641\u0638 \u0643\u0640 PDF\n <\/button>\n <\/div>\n\n<\/div>\n\n<script>\n \/\/ Fixed Image Preview Function\n function previewImage(input) {\n if (input.files && input.files[0]) {\n var reader = new FileReader();\n \n reader.onload = function(e) {\n var previewImg = document.getElementById('previewImg');\n var uploadText = document.getElementById('uploadText');\n \n previewImg.src = e.target.result;\n previewImg.style.display = 'block';\n uploadText.style.display = 'none';\n }\n \n reader.readAsDataURL(input.files[0]);\n }\n }\n<\/script>\n\n<\/body>\n<\/html>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0646\u0645\u0648\u0630\u062c \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0637\u0648\u0631 – Strategic Buyer Persona \u0627\u0636\u063a\u0637 \u0644\u0631\u0641\u0639 \u0635\u0648\u0631\u0629 \u0634\u062e\u0635\u064a\u0629 B2C (\u0645\u0633\u062a\u0647\u0644\u0643 \u0646\u0647\u0627\u0626\u064a)\u0634\u062e\u0635\u064a\u0629 B2B (\u0635\u0627\u0646\u0639 \u0642\u0631\u0627\u0631 \u0634\u0631\u0643\u0627\u062a) \u0627\u0633\u0645 \u0627\u0644\u0628\u0631\u0633\u0648\u0646\u0627 (\u064a\u0641\u0636\u0644 \u0627\u0633\u0645 \u0648\u0635\u0641\u064a \u0645\u062b\u0644: \u0633\u0627\u0645\u062d \u0627\u0644\u0628\u0627\u062d\u062b \u0639\u0646 \u0627\u0644\u0623\u0645\u0627\u0646) \u0627\u0642\u062a\u0628\u0627\u0633 \u064a\u0645\u062b\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 (Mantra) \u0627\u0644\u0648\u0638\u064a\u0641\u0629 \/ \u0627\u0644\u062f\u0648\u0631 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062e\u0628\u0631\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 (Tech-Savviness) \u0645\u0628\u062a\u062f\u0626 (\u064a\u062d\u062a\u0627\u062c \u0645\u0633\u0627\u0639\u062f\u0629)\u0645\u062a\u0648\u0633\u0637 (\u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627)\u0645\u062a\u0642\u062f\u0645 (Early Adopter) 1. \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0647\u0646\u064a\u0629 (The Hard Data) […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-887","page","type-page","status-publish","hentry"],"blocksy_meta":[],"acf":[],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/marketing-coaching.uk\/en\/wp-json\/wp\/v2\/pages\/887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing-coaching.uk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing-coaching.uk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-coaching.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-coaching.uk\/en\/wp-json\/wp\/v2\/comments?post=887"}],"version-history":[{"count":0,"href":"https:\/\/marketing-coaching.uk\/en\/wp-json\/wp\/v2\/pages\/887\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketing-coaching.uk\/en\/wp-json\/wp\/v2\/media?parent=887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":887,"date":"2026-01-13T06:47:29","date_gmt":"2026-01-13T06:47:29","guid":{"rendered":"https:\/\/marketing-coaching.uk\/?page_id=887"},"modified":"2026-01-13T06:55:04","modified_gmt":"2026-01-13T06:55:04","slug":"building-your-company-digital-assets","status":"publish","type":"page","link":"https:\/\/marketing-coaching.uk\/en\/building-your-company-digital-assets\/","title":{"rendered":"building your Company Digital Assets !"},"content":{"rendered":"\n\n\n\n \n \n \u0646\u0645\u0648\u0630\u062c \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0637\u0648\u0631 – Strategic Buyer Persona<\/title>\n <style>\n @import url('https:\/\/fonts.googleapis.com\/css2?family=Cairo:wght@400;600;700&display=swap');\n\n :root {\n \/* Marketing Coach Colors *\/\n --primary-navy: #0f172a; \/* \u0643\u062d\u0644\u064a \u063a\u0627\u0645\u0642 *\/\n --accent-orange: #f97316; \/* \u0628\u0631\u062a\u0642\u0627\u0644\u064a \u062d\u064a\u0648\u064a *\/\n --bg-light: #f8f9fa;\n --border-radius: 8px;\n }\n\n body {\n font-family: 'Cairo', sans-serif;\n background-color: #e9ecef;\n margin: 0;\n padding: 20px;\n color: #333;\n font-size: 14px;\n }\n\n .container {\n max-width: 1200px;\n margin: 0 auto;\n background: white;\n padding: 40px;\n border-radius: var(--border-radius);\n box-shadow: 0 4px 20px rgba(0,0,0,0.08);\n border-top: 6px solid var(--accent-orange);\n }\n\n \/* Header Layout *\/\n .header-section {\n display: flex;\n gap: 30px;\n margin-bottom: 40px;\n align-items: center;\n border-bottom: 2px solid #eee;\n padding-bottom: 20px;\n }\n\n .avatar-box {\n flex: 0 0 200px;\n text-align: center;\n }\n\n .avatar-upload {\n width: 180px;\n height: 180px;\n background-color: #f1f3f5;\n border: 2px dashed #ced4da;\n border-radius: 50%;\n display: flex;\n align-items: center;\n justify-content: center;\n margin: 0 auto 10px;\n cursor: pointer;\n overflow: hidden;\n position: relative;\n transition: all 0.3s;\n }\n \n .avatar-upload:hover {\n border-color: var(--accent-orange);\n background-color: #fff7ed;\n }\n \n .avatar-upload img {\n width: 100%;\n height: 100%;\n object-fit: cover;\n display: none; \/* Hidden until uploaded *\/\n }\n\n .header-info {\n flex: 1;\n }\n\n .persona-name-input {\n font-size: 2rem;\n font-weight: 700;\n color: var(--primary-navy);\n border: none;\n border-bottom: 2px dashed #ccc;\n width: 100%;\n margin-bottom: 10px;\n outline: none;\n background: transparent;\n }\n\n .quote-input {\n font-size: 1.2rem;\n font-style: italic;\n color: #666;\n width: 100%;\n border: 1px solid transparent;\n background: #fff7ed;\n padding: 10px;\n border-radius: 4px;\n border-right: 4px solid var(--accent-orange);\n }\n\n \/* Grid System *\/\n .grid-row {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n gap: 25px;\n margin-bottom: 30px;\n }\n\n .section-title {\n grid-column: 1 \/ -1;\n font-size: 1.3rem;\n font-weight: 700;\n color: var(--primary-navy);\n border-right: 5px solid var(--accent-orange);\n padding-right: 15px;\n margin-bottom: 15px;\n background: linear-gradient(90deg, #f8f9fa 0%, #fff 100%);\n padding-top: 5px;\n padding-bottom: 5px;\n }\n\n \/* Input Groups *\/\n .input-group {\n margin-bottom: 15px;\n }\n\n label {\n display: block;\n margin-bottom: 8px;\n font-weight: 600;\n color: var(--primary-navy);\n font-size: 0.95rem;\n }\n\n label small {\n color: #888;\n font-weight: normal;\n font-size: 0.8em;\n }\n\n input[type=\"text\"], \n input[type=\"number\"], \n select, \n textarea {\n width: 100%;\n padding: 10px 12px;\n border: 1px solid #ced4da;\n border-radius: 6px;\n font-family: 'Cairo', sans-serif;\n font-size: 0.95rem;\n transition: border-color 0.15s ease-in-out;\n box-sizing: border-box;\n }\n\n input:focus, textarea:focus, select:focus {\n border-color: var(--accent-orange);\n outline: 0;\n box-shadow: 0 0 0 3px rgba(249, 115, 22, 0.1);\n }\n\n textarea {\n min-height: 100px;\n resize: vertical;\n }\n\n \/* Specialized Boxes *\/\n .highlight-box {\n background-color: #f0f9ff;\n padding: 15px;\n border-radius: 8px;\n border: 1px solid #bae6fd;\n }\n\n .pain-box {\n background-color: #fef2f2;\n padding: 15px;\n border-radius: 8px;\n border: 1px solid #fecaca;\n }\n\n .trust-box {\n background-color: #f0fdf4;\n padding: 15px;\n border-radius: 8px;\n border: 1px solid #bbf7d0;\n }\n\n \/* Print Button *\/\n .actions {\n text-align: center;\n margin-top: 40px;\n border-top: 1px solid #eee;\n padding-top: 20px;\n }\n\n .btn {\n background-color: var(--primary-navy);\n color: white;\n padding: 12px 30px;\n border: none;\n border-radius: 6px;\n font-size: 1.1rem;\n cursor: pointer;\n font-family: 'Cairo', sans-serif;\n display: inline-flex;\n align-items: center;\n gap: 10px;\n }\n\n .btn:hover {\n background-color: var(--accent-orange);\n }\n\n @media (max-width: 768px) {\n .header-section {\n flex-direction: column;\n text-align: center;\n }\n .grid-row {\n grid-template-columns: 1fr;\n }\n }\n\n @media print {\n body { background-color: white; padding: 0; }\n .container { box-shadow: none; border: none; padding: 0; }\n .btn { display: none; }\n .avatar-upload { border: 1px solid #ccc; }\n }\n <\/style>\n<\/head>\n<body>\n\n<div class=\"container\">\n \n <div class=\"header-section\">\n <div class=\"avatar-box\">\n \n <div class=\"avatar-upload\" onclick=\"document.getElementById('fileInput').click()\">\n <span id=\"uploadText\">\u0627\u0636\u063a\u0637 \u0644\u0631\u0641\u0639 \u0635\u0648\u0631\u0629<\/span>\n <img id=\"previewImg\" alt=\"\u0635\u0648\u0631\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\">\n <\/div>\n \n <input type=\"file\" id=\"fileInput\" hidden accept=\"image\/*\" onchange=\"previewImage(this)\">\n \n <select style=\"margin-top: 10px; text-align:center;\">\n <option>\u0634\u062e\u0635\u064a\u0629 B2C (\u0645\u0633\u062a\u0647\u0644\u0643 \u0646\u0647\u0627\u0626\u064a)<\/option>\n <option>\u0634\u062e\u0635\u064a\u0629 B2B (\u0635\u0627\u0646\u0639 \u0642\u0631\u0627\u0631 \u0634\u0631\u0643\u0627\u062a)<\/option>\n <\/select>\n <\/div>\n <div class=\"header-info\">\n <label>\u0627\u0633\u0645 \u0627\u0644\u0628\u0631\u0633\u0648\u0646\u0627 (\u064a\u0641\u0636\u0644 \u0627\u0633\u0645 \u0648\u0635\u0641\u064a \u0645\u062b\u0644: \u0633\u0627\u0645\u062d \u0627\u0644\u0628\u0627\u062d\u062b \u0639\u0646 \u0627\u0644\u0623\u0645\u0627\u0646)<\/label>\n <input type=\"text\" class=\"persona-name-input\" placeholder=\"\u0627\u0643\u062a\u0628 \u0627\u0633\u0645 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0647\u0646\u0627...\">\n \n <label>\u0627\u0642\u062a\u0628\u0627\u0633 \u064a\u0645\u062b\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 (Mantra)<\/label>\n <input type=\"text\" class=\"quote-input\" placeholder=\"\u0645\u062b\u0627\u0644: '\u0623\u0646\u0627 \u0645\u0633\u062a\u0639\u062f \u0623\u062f\u0641\u0639 \u0623\u0643\u062a\u0631 \u0628\u0633 \u0623\u0636\u0645\u0646 \u062e\u062f\u0645\u0629 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0628\u064a\u0639 \u0648\u0645\u064a\u062a\u0636\u062d\u0643\u0634 \u0639\u0644\u064a\u0627'\">\n \n <div style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin-top: 20px;\">\n <div class=\"input-group\">\n <label>\u0627\u0644\u0648\u0638\u064a\u0641\u0629 \/ \u0627\u0644\u062f\u0648\u0631<\/label>\n <input type=\"text\" placeholder=\"\u0645\u062f\u064a\u0631 \u0645\u0634\u062a\u0631\u064a\u0627\u062a \/ \u0631\u0628\u0629 \u0645\u0646\u0632\u0644 \/ \u0637\u0627\u0644\u0628\">\n <\/div>\n <div class=\"input-group\">\n <label>\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062e\u0628\u0631\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 (Tech-Savviness)<\/label>\n <select>\n <option>\u0645\u0628\u062a\u062f\u0626 (\u064a\u062d\u062a\u0627\u062c \u0645\u0633\u0627\u0639\u062f\u0629)<\/option>\n <option selected>\u0645\u062a\u0648\u0633\u0637 (\u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627)<\/option>\n <option>\u0645\u062a\u0642\u062f\u0645 (Early Adopter)<\/option>\n <\/select>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"grid-row\">\n <div class=\"section-title\">1. \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0647\u0646\u064a\u0629 (The Hard Data)<\/div>\n \n <div class=\"input-group\">\n <label>\u0627\u0644\u0639\u0645\u0631 \u0648\u0627\u0644\u062c\u064a\u0644<\/label>\n <input type=\"text\" placeholder=\"\u0645\u062b\u0627\u0644: 28-35 (\u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629)\">\n <\/div>\n \n <div class=\"input-group\">\n <label>\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a (\u064a\u062d\u062f\u062f \u0627\u0644\u0637\u0628\u0642\u0629)<\/label>\n <input type=\"text\" placeholder=\"\u062d\u064a \u0627\u0644\u0633\u0643\u0646 \/ \u0645\u0642\u0631 \u0627\u0644\u0639\u0645\u0644\">\n <\/div>\n \n <div class=\"input-group\">\n <label>\u0627\u0644\u062f\u062e\u0644 \/ \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062a\u0627\u062d\u0629<\/label>\n <input type=\"text\" placeholder=\"\u0627\u0644\u062f\u062e\u0644 \u0627\u0644\u0634\u0647\u0631\u064a \u0623\u0648 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0639\">\n <\/div>\n\n <div class=\"input-group\">\n <label>\u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \/ \u0627\u0644\u0639\u0627\u0626\u0644\u064a\u0629<\/label>\n <input type=\"text\" placeholder=\"\u0645\u062a\u0632\u0648\u062c\u060c \u0644\u062f\u064a\u0647 \u0623\u0637\u0641\u0627\u0644 (\u0645\u0624\u062b\u0631 \u0641\u064a \u0627\u0644\u0642\u0631\u0627\u0631)\">\n <\/div>\n\n <div class=\"input-group\">\n <label>\u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a<\/label>\n <input type=\"text\" placeholder=\"\u062c\u0627\u0645\u0639\u064a \/ \u062f\u0631\u0627\u0633\u0627\u062a \u0639\u0644\u064a\u0627\">\n <\/div>\n\n <div class=\"input-group\">\n <label>\u0627\u0644\u0635\u0646\u0627\u0639\u0629 \/ \u0627\u0644\u0642\u0637\u0627\u0639 (\u0644\u0640 B2B)<\/label>\n <input type=\"text\" placeholder=\"\u0645\u062c\u0627\u0644 \u0639\u0645\u0644 \u0627\u0644\u0634\u0631\u0643\u0629\">\n <\/div>\n <\/div>\n\n <div class=\"grid-row\">\n <div class=\"section-title\">2. \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 (The Deep Insight)<\/div>\n \n <div class=\"input-group highlight-box\">\n <label style=\"color:#0369a1;\">\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0637\u0645\u0648\u062d\u0627\u062a (Goals)<\/label>\n <textarea placeholder=\"\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0631\u064a\u062f \u062a\u062d\u0642\u064a\u0642\u0647\u061f (\u0645\u062b\u0627\u0644: \u062a\u0623\u0645\u064a\u0646 \u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0623\u0648\u0644\u0627\u062f\u060c \u0632\u064a\u0627\u062f\u0629 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631)\"><\/textarea>\n <\/div>\n\n <div class=\"input-group pain-box\">\n <label style=\"color:#b91c1c;\">\u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0648\u0627\u0644\u0645\u062e\u0627\u0648\u0641 (Pain Points)<\/label>\n <textarea placeholder=\"\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0633\u0628\u0628 \u0644\u0647 \u0627\u0644\u0623\u0631\u0642\u061f (\u0645\u062b\u0627\u0644: \u0627\u0644\u062e\u0648\u0641 \u0645\u0646 \u0627\u0644\u0646\u0635\u0628\u060c \u062e\u062f\u0645\u0629 \u0633\u064a\u0626\u0629\u060c \u0636\u064a\u0627\u0639 \u0627\u0644\u0648\u0642\u062a)\"><\/textarea>\n <\/div>\n\n <div class=\"input-group trust-box\">\n <label style=\"color:#15803d;\">\u0645\u062d\u0641\u0632\u0627\u062a \u0627\u0644\u062b\u0642\u0629 (Trust Anchors) – \u26a0\ufe0f \u0647\u0627\u0645<\/label>\n <textarea placeholder=\"\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644\u0647 \u064a\u062b\u0642\u061f (\u0645\u062b\u0627\u0644: \u0633\u0645\u0639\u0629 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0623\u0635\u062f\u0642\u0627\u0621\u060c \u0627\u0644\u0636\u0645\u0627\u0646\u060c \u0648\u062c\u0648\u062f \u0645\u0642\u0631 \u0641\u0639\u0644\u064a)\"><\/textarea>\n <\/div>\n <\/div>\n\n <div class=\"grid-row\">\n <div class=\"input-group\">\n <label>\u0648\u062d\u062f\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 (DMU) <small>(\u0645\u0646 \u064a\u0634\u0627\u0631\u0643 \u0641\u064a \u0627\u0644\u0642\u0631\u0627\u0631\u061f)<\/small><\/label>\n <input type=\"text\" placeholder=\"\u0627\u0644\u0632\u0648\u062c\u0629\u060c \u0627\u0644\u0648\u0627\u0644\u062f\u064a\u0646\u060c \u0627\u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u060c \u0627\u0644\u0634\u0631\u064a\u0643\">\n <\/div>\n \n <div class=\"input-group\">\n <label>\u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0636\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 (Objections)<\/label>\n <input type=\"text\" placeholder=\"\u0627\u0644\u0633\u0639\u0631 \u0645\u0631\u062a\u0641\u0639\u060c \u0644\u0627 \u0623\u0639\u0631\u0641 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0627\u0644\u062a\u0648\u0642\u064a\u062a \u063a\u064a\u0631 \u0645\u0646\u0627\u0633\u0628\">\n <\/div>\n\n <div class=\"input-group\">\n <label>\u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 (Values)<\/label>\n <input type=\"text\" placeholder=\"\u0627\u0644\u0623\u0645\u0627\u0646\u060c \u0627\u0644\u062a\u0648\u0641\u064a\u0631\u060c \u0627\u0644\u0628\u0631\u0633\u062a\u064a\u062c \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\">\n <\/div>\n <\/div>\n\n <div class=\"grid-row\">\n <div class=\"section-title\">3. \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Where & How)<\/div>\n \n <div class=\"input-group\">\n <label>\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0641\u0636\u0644\u0629<\/label>\n <input type=\"text\" placeholder=\"\u0641\u064a\u0633\u0628\u0648\u0643\u060c \u0648\u0627\u062a\u0633\u0627\u0628 (\u0623\u0633\u0627\u0633\u064a)\u060c \u0644\u064a\u0646\u0643\u062f \u0625\u0646\u060c \u0645\u0643\u0627\u0644\u0645\u0627\u062a\">\n <\/div>\n\n <div class=\"input-group\">\n <label>\u0646\u0648\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0641\u0636\u0644<\/label>\n <input type=\"text\" placeholder=\"\u0641\u064a\u062f\u064a\u0648 \u0642\u0635\u064a\u0631\u060c \u0645\u0642\u0627\u0644\u0627\u062a \u0645\u0641\u0635\u0644\u0629\u060c \u0625\u0646\u0641\u0648\u062c\u0631\u0627\u0641\u064a\u0643\u060c \u0631\u064a\u0641\u064a\u0648\u0647\u0627\u062a\">\n <\/div>\n\n <div class=\"input-group\">\n <label>\u0645\u0646 \u0647\u0645 \u0627\u0644\u0645\u0624\u062b\u0631\u0648\u0646 \u0639\u0644\u064a\u0647\u061f (Influencers)<\/label>\n <input type=\"text\" placeholder=\"\u0634\u062e\u0635\u064a\u0627\u062a \u0639\u0627\u0645\u0629\u060c \u062e\u0628\u0631\u0627\u0621\u060c \u0635\u0641\u062d\u0627\u062a \u0645\u0639\u064a\u0646\u0629\">\n <\/div>\n <\/div>\n\n <div class=\"grid-row\" style=\"background-color: #fef2f2; border: 1px dashed #ef4444; padding: 15px; border-radius: 8px;\">\n <div class=\"section-title\" style=\"background: none; border-right-color: #dc3545; color: #b91c1c; margin-bottom: 5px; padding:0;\">4. \u0627\u0644\u0628\u0631\u0633\u0648\u0646\u0627 \u0627\u0644\u0633\u0644\u0628\u064a\u0629 (\u0645\u0646 \u0644\u0627 \u0646\u0633\u062a\u0647\u062f\u0641\u061f)<\/div>\n <div style=\"grid-column: span 3;\">\n <label style=\"color:#b91c1c;\">\u0635\u0641\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u063a\u0648\u0628 \u0641\u064a\u0647\u0645 (\u0644\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629)<\/label>\n <input type=\"text\" placeholder=\"\u0645\u062b\u0627\u0644: \u064a\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u062c\u0627\u0646\u064a \u0641\u0642\u0637\u060c \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0646\u062e\u0641\u0636\u0629 \u062c\u062f\u0627\u064b\u060c \u062e\u0627\u0631\u062c \u0627\u0644\u0646\u0637\u0627\u0642 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\" style=\"background:#fff; border-color:#fecaca;\">\n <\/div>\n <\/div>\n\n <div class=\"actions\">\n <button class=\"btn\" onclick=\"window.print()\">\n <svg width=\"24\" height=\"24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" viewBox=\"0 0 24 24\"><path d=\"M6 9V2h12v7M6 18H4a2 2 0 0 1-2-2v-5a2 2 0 0 1 2-2h16a2 2 0 0 1 2 2v5a2 2 0 0 1-2 2h-2\"\/><path d=\"M6 14h12v8H6z\"\/><\/svg>\n \u0637\u0628\u0627\u0639\u0629 \/ \u062d\u0641\u0638 \u0643\u0640 PDF\n <\/button>\n <\/div>\n\n<\/div>\n\n<script>\n \/\/ Fixed Image Preview Function\n function previewImage(input) {\n if (input.files && input.files[0]) {\n var reader = new FileReader();\n \n reader.onload = function(e) {\n var previewImg = document.getElementById('previewImg');\n var uploadText = document.getElementById('uploadText');\n \n previewImg.src = e.target.result;\n previewImg.style.display = 'block';\n uploadText.style.display = 'none';\n }\n \n reader.readAsDataURL(input.files[0]);\n }\n }\n<\/script>\n\n<\/body>\n<\/html>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0646\u0645\u0648\u0630\u062c \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0637\u0648\u0631 – Strategic Buyer Persona \u0627\u0636\u063a\u0637 \u0644\u0631\u0641\u0639 \u0635\u0648\u0631\u0629 \u0634\u062e\u0635\u064a\u0629 B2C (\u0645\u0633\u062a\u0647\u0644\u0643 \u0646\u0647\u0627\u0626\u064a)\u0634\u062e\u0635\u064a\u0629 B2B (\u0635\u0627\u0646\u0639 \u0642\u0631\u0627\u0631 \u0634\u0631\u0643\u0627\u062a) \u0627\u0633\u0645 \u0627\u0644\u0628\u0631\u0633\u0648\u0646\u0627 (\u064a\u0641\u0636\u0644 \u0627\u0633\u0645 \u0648\u0635\u0641\u064a \u0645\u062b\u0644: \u0633\u0627\u0645\u062d \u0627\u0644\u0628\u0627\u062d\u062b \u0639\u0646 \u0627\u0644\u0623\u0645\u0627\u0646) \u0627\u0642\u062a\u0628\u0627\u0633 \u064a\u0645\u062b\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 (Mantra) \u0627\u0644\u0648\u0638\u064a\u0641\u0629 \/ \u0627\u0644\u062f\u0648\u0631 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062e\u0628\u0631\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 (Tech-Savviness) \u0645\u0628\u062a\u062f\u0626 (\u064a\u062d\u062a\u0627\u062c \u0645\u0633\u0627\u0639\u062f\u0629)\u0645\u062a\u0648\u0633\u0637 (\u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627)\u0645\u062a\u0642\u062f\u0645 (Early Adopter) 1. \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0647\u0646\u064a\u0629 (The Hard Data) […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-887","page","type-page","status-publish","hentry"],"blocksy_meta":[],"acf":[],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/marketing-coaching.uk\/en\/wp-json\/wp\/v2\/pages\/887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing-coaching.uk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing-coaching.uk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-coaching.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-coaching.uk\/en\/wp-json\/wp\/v2\/comments?post=887"}],"version-history":[{"count":0,"href":"https:\/\/marketing-coaching.uk\/en\/wp-json\/wp\/v2\/pages\/887\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketing-coaching.uk\/en\/wp-json\/wp\/v2\/media?parent=887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}